Build Your Case

Build Your Business Case for Attending Ascend


Do you need managerial approval to attend Ascend? Let us help you make the case to leadership to invest in training and continuing education. The materials in this section will help you to communicate the value of participation when requesting budgetary approval.

If you have career discussions with your manager, tie your career goals and development to the training opportunities you need, then present the relevant educational opportunities offered at Ascend. Explain your strategies for sharing and applying the information you bring back.

Review Educational Offerings

Review the education tracks to see what’s being offered. Later, use the online agenda builder to find the sessions you need to attend to advance your current and future projects.

Customized Letter to a Manager

Customize this letter for your manager (Microsoft Word file) to describe the value of attending and request approval. Pair it with your agenda.

Calculating the Ascend Return on Investment (ROI)

Use the expense worksheet (Microsoft Excel file) to develop a cost estimate for attending. 

Share the Facts. At Ascend You Can:

  • Participate in 14 hours of breakout sessions over three days
  • Participate in two additional hours of customer roundtable sessions
  • Earn CPE credits
  • Evaluate potential partners
  • Gain perspective from big-picture keynotes
  • Take advantage of nearly non-stop networking
  • Get all your questions answered
  • And, it’s all under one roof



Prepare a Post-Conference Report:

Provide clear proof that your organization will benefit when you attend Ascend. A conference report (Microsoft Word file) is a great tool to share with people that did not attend. In each session, take detailed notes and think about how to apply the concepts, techniques, and tips. Good reporting and follow-through will prove the value of attendance and help you impact your organization while advancing your career.


Attendees in 2023




Events & Sessions